The Herbal Compass
Every Cannabis Business Has a Path—Let’s Map Yours to Success.
Innovative Projects Showcase
We provide strategic, compliance-driven, and innovative solutions for every stage of your cannabis business, from licensing and operations to financial management and market expansion.
Casey Silvas
Founder & Lead Consultant
Over 20 years of management and operations experience, including 8+ years in the cannabis industry. Specializing in compliance, inventory management, and workflow optimization, Casey has achieved net-zero variances across multiple retail stores and is Nevada Metrc Certified. With expertise spanning retail, cultivation, production, and distribution, Casey helps cannabis businesses streamline operations, stay compliant, and scale successfully.
Over 20 years of management and operations experience, including 8+ years in the cannabis industry. Specializing in compliance, inventory management, and workflow optimization, Casey has achieved net-zero variances across multiple retail stores and is Nevada Metrc Certified. With expertise spanning retail, cultivation, production, and distribution, Casey helps cannabis businesses streamline operations, stay compliant, and scale successfully.
George Roberts
Co-Founder & Director of Sales and Business Development
Over 11 years of high-volume retail management experience, with 9+ years in cannabis retail and B2B operations. Nevada Metrc Certified and OSHA 30 accredited, he specializes in inventory management, buying and allocation, compliance, and sales strategy. With a background in business administration from the University of Nevada, Reno, George helps cannabis businesses optimize processes, develop strategic sales initiatives, and build lasting B2B relationships.
Over 11 years of high-volume retail management experience, with 9+ years in cannabis retail and B2B operations. Nevada Metrc Certified and OSHA 30 accredited, he specializes in inventory management, buying and allocation, compliance, and sales strategy. With a background in business administration from the University of Nevada, Reno, George helps cannabis businesses optimize processes, develop strategic sales initiatives, and build lasting B2B relationships.
Jennifer Fuller
Co-Founder & Chief of People and Culture
brings over a decade of experience in multi-state HR, recruitment, and data analysis, with five years focused on the cannabis industry and startups. Specializing in full-cycle employee management, HR compliance, benefits administration, and culture development, she ensures seamless onboarding, training, and policy implementation. OSHA 30 certified and a Nevada Notary, Jennifer is dedicated to optimizing workplace systems, fostering employee growth, and maintaining regulatory compliance.
brings over a decade of experience in multi-state HR, recruitment, and data analysis, with five years focused on the cannabis industry and startups. Specializing in full-cycle employee management, HR compliance, benefits administration, and culture development, she ensures seamless onboarding, training, and policy implementation. OSHA 30 certified and a Nevada Notary, Jennifer is dedicated to optimizing workplace systems, fostering employee growth, and maintaining regulatory compliance.
David Carreon
Co-Founder & Director of Inventory & Compliance
Specializes in process optimization, regulatory compliance, and inventory management. With expertise in seed-to-sale tracking, loss prevention, and vendor coordination, he ensures seamless inventory movement across retail and production. Metrc Certified and OSHA 30 accredited, David leverages data analytics to improve operational efficiency while training teams on best practices in compliance and inventory control.
Specializes in process optimization, regulatory compliance, and inventory management. With expertise in seed-to-sale tracking, loss prevention, and vendor coordination, he ensures seamless inventory movement across retail and production. Metrc Certified and OSHA 30 accredited, David leverages data analytics to improve operational efficiency while training teams on best practices in compliance and inventory control.